The response of Austria’s media to the upcoming (mobile) media revolution. As the media world is finally coming out of the stone age things are beginning to become exciting and can lead to uncertainty, but one thing is for certain: old media (business models) must die.
How can you sell more Persil to young men with help of an iPhone or attract more customers for a CITROËN retailer? Students of Marketing- and Salesmangement of FHWien presented...
Even the sixth MobileMonday Austria event was affected by the Icelandic volcano. The insecure travel situation made it necessary to try out new ways of delivering a key-note - remotely. Kjell Fischer (apprupt) joined the evening via video chat from Hamburg - a novelty in MobileMondays history. Martin-Hannes Giesswein from somain.org helped out spontaneously and presented in front of 180 participants results from a brand new survey carried out in Austria on mobile internet and app usage. And Georg Koch from Herold Business Data GmbH shared his valuable lessons learned from launching an iPhone app.
Meanwhile, there are as many applications in App Stores as there are products on the supermarket shelves. For developers to have their applications be seen is an entirely new challenge, because of the sheer number of offerings in App-stores. The goal of developers is to have their own app discovered as often as possible and then to be downloaded.
Der vierte und zugleich letzte MobileMonday in diesem Jahr zeigte dem Publikum was Augmented Reality aktuell kann und wie es in der Zukunft sein kann. Fast 200 Besucher sahen am Beginn als Einleitung einen Videokonferenzbeitrag (TED, Feb 2009) von Pattie Maes vom MIT zu Ihrer Interpretation des 6. Sinns.
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