MobileMonday Austria

Keynote Speech – Joachim Bader

MobileMonday is back to school with a hands-on event on mobile marketing. Are you tired of hypothetical mobile marketing talk? You can’t hear them say mobile to be “the next big thing” anymore? Then join our next MobileMonday and enjoy the first Austrian MobileMarketing Challenge.

.
What is it, that Mobile Marketing can do for organisations in Austria?

Four companies are calling the (Mobile) Marketing experts of this country to come up with great concepts and ideas to support their overall marketing goals:

1.) NPO: The Red Cross in Austria wants to raise awareness for blood donations and attract people to donate blood more frequently, especially targeting at a younger demographic
2.) Quality comes first: The First American Bar, a great cocktail bar in Vienna, cares most about their loyal customers. They say they have 60 % recurring customers from local neighborhoods, so the barkeepers are looking to provide additional value and raise their ARPU through targeted loyalty programs using the mobile channel.
3.) Eye Factory is an eye specialist in Vienna with a new kind of “full ordination concept”, aiming to promote their innovative service offering, targeting at older demographics.
4.) And last but not least we came up with a virtual fmcg company called “Fresh Bubble Water“, looking to accompany the product launch of an innovative mouth water, that is supposed to replace classical teeth brushing, with the help of Mobile Marketing.

Submission deadline for concepts: 10. September 09
Twitter: #momoat