MobileMonday Austria

Mobile payment will grow more than 50 percent compared to the year before, predicts Gartner in a recent study. But mPayment is not just a phenomenon known from developing countries, it's common practice here as well: Think of smartphone users who download and pay for apps via the mobile channel already.

The response of Austria’s media to the upcoming (mobile) media revolution. As the media world is finally coming out of the stone age things are beginning to become exciting and can lead to uncertainty, but one thing is for certain: old media (business models) must die.

How can you sell more Persil to young men with help of an iPhone or attract more customers for a CITROËN retailer? Students of Marketing- and Salesmangement of FHWien presented...