In less than a week we will host our first Mobile Marketing Challenge in the Museum of Natural History. Yesterday we selected our seven favourite concepts that will present at the Mobile Marketing Challenge 2009.
After a key note speech by Joachim Bader, 7 concepts will have exactly 7 minutes each to show how they may help to increase blood donations, sell more cocktails or introduce a new mouth water in the marketplace. MobileMonday Austria is very excited to present 7×7 ideas from:
- sms.at: “Teamgeist 2010 – das mobile Blutspendespiel”
- The Cell Project: “Blut gewinnt”
- IQ mobile: “Mehr Lebenssaft dank mobile Marketing”
- The Cell Project: “Fab Dater in der Cocktailbar”
- Repraesentanz & MobileMarketing.at Ltd: “First American Bar”
- IQ mobile: “Mobile Marketing Cocktail”
- Out There Media: “Fresh Bubble Water”
Well done?
After each presentation Ritchie Pettauer will discuss with our expert panel how well the job has been done: Will this concept support the overall goals? Is the mobile channel a well embedded part of the overall media mix or a stand alone? Is it innovative? Will the goals be measureable?
Judith Leschanz (data privacy expert), Joachim Bader (mobile marketing expert) and Alf Netek (marketing expert) will discuss these questions and many more. But still, it is our MobileMonday community that will finally pick the best concept by SMS voting at the end of the evening!
Cocktails by Baba
For networking we will have great snacks and drinks, just as usual, but on top of that as a special surprise we will have Baba himself, the owner of the First American Bar, mix delicious cocktails after the show!
We are looking forward to a very exciting Mobile Marketing Challenge 2009 and our special thanks for this event goes to the presenting mobile marketing experts, as well as to the Red Cross Austria, the First American Bar and eye factory.
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Mobile marketing may be confusing because it’s relatively new. So we need to get the right sources to do marketing as mobiles became the primary need for everyone these days.